{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.segmetrics.io%2Fepisodes%2Fsteffen-hedebrandt-dreamdata-prza1h8g","width":444,"version":"1.0","type":"rich","title":"Revenue Attribution and B2B Sales with Steffen Hedebrandt - Data Beats Opinion","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/c00dff44-db84-4fb0-8dbb-aea26336e318/ea6f75ea-e8c1-4bf7-8e31-8f864e705228/dbo-steffen-hedelbrandt.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"Today, we welcomed Steffen Hedebrandt, Chief Marketing Officer at Dreamdata, a Revenue Attribution Platform to the Data Beats Opinion Podcast.  Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.  A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows firsthand the pain points of rapidly scaling marketing and growth.\n\nOne of the most amazing things I learned during this interview is that it takes an average of 32 touches from first touch to a deal being won in the B2B space.  That's a lot of wiggle room for attribution error, and why it is more critical than ever to be able to see accurate data through the customer journey.\n\nIn this interview with Steffen Hedebrandt, you will learn:\n\nHow the nature of b2b marketing differs from traditional marketing strategies\nThe differences between typical CRM attribution models and deeper analytics\nPotential blind spots in your marketing that you may not even know exist\nThe shockingly low number of b2b companies that use a genuine data-driven model\nSteffen's new Go-To-Market Benchmark Report for 2022\nAnd so much more!"}