{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.the-future-of-commerce.com%2Fepisodes%2Fb2b-customer-service-manufacturing-F5etsD57","width":444,"version":"1.0","type":"rich","title":"B2B customer service: Why manufacturers MUST make support a priority","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/82919343-95b3-4f27-8da5-f977e44e3995/29800714-8bfd-4d21-ac38-2c738a9f945d/logo-foc-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/b0b480c9-31f6-4a15-b78e-20afc85cb997\" height=\"200\" width=\"100%\" title=\"B2B customer service: Why manufacturers MUST make support a priority\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we explore the critical role of customer service in B2B manufacturing and why it must be a top priority. Dive into the transformative impact of AI-powered tools, such as generative AI, sentiment analysis, and virtual agents, and learn how these innovations are reshaping customer support. We discuss the challenges of implementing AI, including data integration, the skills gap, and change management, while highlighting the importance of balancing technology with the human touch to deliver exceptional service."}