{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.the-future-of-commerce.com%2Fepisodes%2Fconsumer-identity-marketing-benefits-LkQXS6T4","width":444,"version":"1.0","type":"rich","title":"If You Don’t Know Me By Now: The Rise of Consumer Identity","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/82919343-95b3-4f27-8da5-f977e44e3995/29800714-8bfd-4d21-ac38-2c738a9f945d/logo-foc-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/5bb06474-cea8-4400-92fb-46635320afef\" height=\"200\" width=\"100%\" title=\"If You Don’t Know Me By Now: The Rise of Consumer Identity\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"CPGs have an urgent need to move beyond cookies, making customer opt-in and consent critical – and they can do it. Customer identity helps brands improve acquisition and checkout rates, improve personalization, and foster loyalty."}