{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.the-future-of-commerce.com%2Fepisodes%2Foem-automotive-brand-management-RAsjGoWc","width":444,"version":"1.0","type":"rich","title":"OEM automotive brand management: Dealership risks and strategies","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/82919343-95b3-4f27-8da5-f977e44e3995/29800714-8bfd-4d21-ac38-2c738a9f945d/logo-foc-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/80b73a65-ecc8-416d-bd17-cb0cf5bad33b\" height=\"200\" width=\"100%\" title=\"OEM automotive brand management: Dealership risks and strategies\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"The automotive industry is evolving, but OEMs still rely on independent dealerships to sell their cars—creating unique challenges for brand management. In this episode, we explore the risks that come with decentralized dealership networks, from inconsistent customer experiences to fragmented data. We also dive into six key strategies OEMs are using to maintain brand consistency, improve dealership operations, and enhance customer trust. With the rise of EVs and online car buying, we discuss what the future holds for dealerships and how the customer experience is being reshaped."}