{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.the-future-of-commerce.com%2Fepisodes%2Fprofitability-imperative-hS3X_sSD","width":444,"version":"1.0","type":"rich","title":"The Profitability Imperative: AI is key, but 52% of B2B pros say they lack in-house experts to fully implement it","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/82919343-95b3-4f27-8da5-f977e44e3995/29800714-8bfd-4d21-ac38-2c738a9f945d/logo-foc-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ab1d16f7-6280-4927-a226-41eedb814315\" height=\"200\" width=\"100%\" title=\"The Profitability Imperative: AI is key, but 52% of B2B pros say they lack in-house experts to fully implement it\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"AI is reshaping B2B profitability, yet 52% of professionals say they lack in-house expertise to fully implement it. In this episode, we explore findings from The Profitability Imperative report, breaking down how AI is being used in B2B operations—and where companies are missing opportunities. From generative AI and interactive product demos to AI-driven site search and chatbots, we highlight how businesses can move beyond tactical use and embrace AI as a strategic advantage. Tune in to learn how breaking down data silos, centralizing operations, and adopting AI-powered tools can drive efficiency, personalization, and profit."}