{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpodcast.the-future-of-commerce.com%2Fepisodes%2Frental-economy-surges-NdBil7pc","width":444,"version":"1.0","type":"rich","title":"Overconsumption is OUT: Rental economy surges as more consumers value access over ownership","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/82919343-95b3-4f27-8da5-f977e44e3995/29800714-8bfd-4d21-ac38-2c738a9f945d/logo-foc-podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e3dfbdac-10fa-47cd-8441-fd1caff2ab52\" height=\"200\" width=\"100%\" title=\"Overconsumption is OUT: Rental economy surges as more consumers value access over ownership\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Ownership is out. Access is in. In this episode, we explore the rise of the rental economy—why more consumers are prioritizing flexibility, sustainability, and convenience over traditional ownership. From fashion and furniture to power tools and baby gear, we dive into the generational shifts, business models, and real-world examples fueling this movement. Learn why access might be the most valuable product of all."}