{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpr-talk.simplecast.com%2Fepisodes%2Fepisode-68-pr-tools-DpV2uci3","width":444,"version":"1.0","type":"rich","title":"Episode 68: PR Tools","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/6623e76f-93e5-4ec1-8b0c-20fa30b28adb/ae7e1bee-9c22-46ae-8ced-afc9c1da22f2/prtools800x800.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/378e2e87-8a4e-465b-be6a-05996a92e2fb\" height=\"200\" width=\"100%\" title=\"Episode 68: PR Tools\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of PR Talk, Amy shares her view that the most important PR Tool is not the mind, relationships, a press release or even her favorite, the telephone. She insists that the most important PR tool is instinct."}