{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpracticecare.simplecast.com%2Fepisodes%2Fashley-gay-on-whats-truly-in-a-brand-XR0i3Vic","width":444,"version":"1.0","type":"rich","title":"Ashley Gay on What's Truly In A Brand","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/d252c451-911b-4080-a16e-1fea7f2dcea2/75b9e359-1f26-4ff9-af6f-7817b40357ce/ashley_gay_on_whats_truly_in_a_brand.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/dbef964f-b0bd-4ad0-bee1-4c09d37f732e\" height=\"200\" width=\"100%\" title=\"Ashley Gay on What&apos;s Truly In A Brand\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Ashley Gay is the founder of Digital Ash Agency, a boutique healthcare branding firm that helps physicians launch and grow independent practices. With 25 years in branding and design, she built her husband's oculofacial plastic surgery practice under an 18-month noncompete — hitting $1 million in billables and 261 referring physicians in year one. She now works exclusively with MDs and DOs, building brands, websites, and patient acquisition systems for practices that want to stay independent.\n"}