{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fprfuture.simplecast.com%2Fepisodes%2Fhow-geo-is-changing-the-pr-industry-rYjUdcbS","width":444,"version":"1.0","type":"rich","title":"How GEO is changing the PR Industry","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/c777cd45-b8f0-461e-813a-bbae5494054b/38d02b11-68ea-4211-9601-df4573ed0d51/pr_future_logo2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/097047a4-0187-493e-9800-459f0065eb5a\" height=\"200\" width=\"100%\" title=\"How GEO is changing the PR Industry\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"The future of search is here, and it's being rewritten by AI. In this episode, host Fred Cook sits down with Michael Sullivan and Lindsey Bastani from We. Communications to unpack the rise of Generative Engine Optimization (GEO), the new frontier that every brand, marketer, and PR agency needs to understand. \n\nAs AI search engines reshape how people discover information, Michael and Lindsey break down what GEO is, why it's growing so fast, and what it means for the way businesses communicate online. Whether you're a marketing pro, a student, or just curious about where search is headed, this episode is packed with insights you won't want to miss."}