{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fprofit-soup-podcast.simplecast.com%2Fepisodes%2Fplanning-for-breakeven-plus-3vHddi5P","width":444,"version":"1.0","type":"rich","title":"3. Planning for Breakeven Plus","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f9feeb52-71b9-4828-b470-90b3bcdcda69/b0af05c9-a8d1-47c9-86c7-c2d53be6a324/episode-203.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/266f7b78-577a-40fc-8a03-f05ddbde46ef\" height=\"200\" width=\"100%\" title=\"3. Planning for Breakeven Plus\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Breakeven analysis sounds scary, but it isn’t. It is a simple formula (not a goal!). You can use it to select profitable sales goals and determine the sales needed to earn a target return on your marketing, hiring and expansion investments. Set your sales goals to yield your Breakeven PLUS - because profit is not optional!"}