{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fprofit-soup-podcast.simplecast.com%2Fepisodes%2Fstart-with-the-end-in-mind-AWuacB9z","width":444,"version":"1.0","type":"rich","title":"1. Start with the End in Mind","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f9feeb52-71b9-4828-b470-90b3bcdcda69/37728200-c8c4-487a-8c69-9bb87defbf6c/episode-201.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e6198167-b613-4be6-bf12-c59f42b771e0\" height=\"200\" width=\"100%\" title=\"1. Start with the End in Mind\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"It’s never too early to envision how you will exit your business. Building entrepreneurial wealth happens quicker when you understand how a business is valued. Establish your timeline for growing sales and profits to yield the ROI of your dreams. Every new owner should consider this aspect of business planning."}