{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fproud-to-work-in-cannabis.simplecast.com%2Fepisodes%2Fjoe-hodas-wana-brands-DhgoezzR","width":444,"version":"1.0","type":"rich","title":"So you want to be a cannabis marketing pro? with Wana Brands CMO Joe Hodas","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/bf0c0aa3-a8f6-466d-ae86-ebecc41ae726/108fd0c3-61dc-4b60-827b-4d48f8ec1901/joe-hodas.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c01d5a38-503d-4012-9b09-224bd2c8805a\" height=\"200\" width=\"100%\" title=\"So you want to be a cannabis marketing pro? with Wana Brands CMO Joe Hodas\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":" Marketing is a tough job — tougher in cannabis. \n\nAnd a lot has changed in the industry over the past decade. One thing that hasn't changed? The fundamentals. Wana Brands Chief Marketing Officer Joe Hodas sat down and chatted with Vangst CEO,  Karson Humiston about his journey from the \"traditional\" advertising industry to leading the marketing of some of the biggest brands in cannabis.  \n\nHis work at Wana Brands has led to the edible giant's expansion into 15 states and two countries — and the brand recently struck a $298M deal with Canopy Growth.  \n\nWhether you're looking to get into cannabis marketing to build a great brand or are trying to build a team, this episode is a must-listen. The key is always finding the right fit for both employers and their staff, Joe said, and this is how you do it.\n\nProduced by PodConx\n\nProud To Work In Cannabis - https://podconx.com/podcasts/proud-to-work-in-cannabis\nKarson Humiston - https://podconx.com/guests/karson-humiston\nVangst - https://vangst.com/\nJoe Hodas - https://podconx.com/guests/joe-hodas\nWana Brands - https://www.wanabrands.com/"}