{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fpure-desire-podcast.simplecast.com%2Fepisodes%2F083-genesis-process-N_0y_cuY","width":444,"version":"1.0","type":"rich","title":"083 - Genesis Process","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7a343a/7a343ab6-3d0b-47a0-a85c-75f7f71d06b1/54d0d8a0-05ae-4e50-a266-3b66696816fe/avatars-000647356173-uymick-original.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/54d0d8a0-05ae-4e50-a266-3b66696816fe\" height=\"200\" width=\"100%\" title=\"083 - Genesis Process\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"We talk to the author of Genesis Process and creator of the FASTER Scale tool, Michael Dye. We talk to him about the history of the Genesis Process, how it works, how the FASTER Scale was created, and more."}