{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fradical-content.simplecast.com%2Fepisodes%2Fep-42-rename-S4ZLo_6J","width":444,"version":"1.0","type":"rich","title":"How Social Media Managers Should Actually Be Using YouTube","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/aaab6498-b2dc-4a45-a28e-c44fc8af03a4/b231347b-bdbd-426d-ba8d-8fa8f72d2e0e/radical-20brands-20cover-20art-20-11.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2ffd5bd7-4518-4004-aeca-a7cdafc7b916\" height=\"200\" width=\"100%\" title=\"How Social Media Managers Should Actually Be Using YouTube\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"I sat down with one of the top YouTube strategists in the country, and the feedback he gave us completely changed how I think about content, audience, and growth on YouTube. In this episode, I break down the brutal truths brands and social teams need to hear if they actually want YouTube to work."}