{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fradical-content.simplecast.com%2Fepisodes%2Fep-52-RVlG8ptm","width":444,"version":"1.0","type":"rich","title":"The Social Media Strategy Behind SweetGreen's Most Viral Campaigns (with Bari Tippett)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/aaab6498-b2dc-4a45-a28e-c44fc8af03a4/b231347b-bdbd-426d-ba8d-8fa8f72d2e0e/radical-20brands-20cover-20art-20-11.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9ca5e1ce-3a2f-4a74-9d7a-878eaa69c531\" height=\"200\" width=\"100%\" title=\"The Social Media Strategy Behind SweetGreen&apos;s Most Viral Campaigns (with Bari Tippett)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Radical Content, I sat down with Bari Tippett, Director of Social at Little Spoon and former social leader at Auntie Anne's, Sweetgreen, and Coca-Cola, to unpack what it really takes to build brands that people genuinely care about online."}