{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fradical-content.simplecast.com%2Fepisodes%2Fepisode-51-fBp0mQ_A","width":444,"version":"1.0","type":"rich","title":"The Content Framework Behind Every Bold Brand (ft. Erin Balsa)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/aaab6498-b2dc-4a45-a28e-c44fc8af03a4/b231347b-bdbd-426d-ba8d-8fa8f72d2e0e/radical-20brands-20cover-20art-20-11.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/95a57188-0c04-42b0-bb27-84c140725abc\" height=\"200\" width=\"100%\" title=\"The Content Framework Behind Every Bold Brand (ft. Erin Balsa)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What separates memorable brands from forgettable ones? In this episode, I sit down with content strategist, researcher, and House of Bold founder Erin Balsa to unpack the framework behind bold, differentiated content in an era flooded with AI-generated noise."}