{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fradical-content.simplecast.com%2Fepisodes%2Fmichael-corcoran-lRUYtNaM","width":444,"version":"1.0","type":"rich","title":"Former Ryanair Head of Social Tells Us Why Social Media Impressions Don't Matter...","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/aaab6498-b2dc-4a45-a28e-c44fc8af03a4/b231347b-bdbd-426d-ba8d-8fa8f72d2e0e/radical-20brands-20cover-20art-20-11.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/9372beba-bf2b-4186-b202-0ba6feee5bdb\" height=\"200\" width=\"100%\" title=\"Former Ryanair Head of Social Tells Us Why Social Media Impressions Don&apos;t Matter...\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Radical Content, I sit down with Michael Corcoran, former Head of Social at Ryanair and now founder of Sliced Social, to unpack why traditional social media metrics are becoming meaningless and what actually drives brand impact today."}