{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fradical-content.simplecast.com%2Fepisodes%2Fmike-aransky-dh3KGOFZ","width":444,"version":"1.0","type":"rich","title":"The Truth About Viral Content (From a Red Bull Creative Director)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/aaab6498-b2dc-4a45-a28e-c44fc8af03a4/b231347b-bdbd-426d-ba8d-8fa8f72d2e0e/radical-20brands-20cover-20art-20-11.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/6c821337-a801-467e-a633-af2468ea5b7e\" height=\"200\" width=\"100%\" title=\"The Truth About Viral Content (From a Red Bull Creative Director)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of Radical Content, I sit down with Mike Aransky (Creative Director at Grey NY) to break down the strategy, systems, and mindset behind high-volume, high-impact content production. From his early days in digital media at NBC and IGN to building content ecosystems at 100 Thieves, Red Bull, and now Las Vegas, Mike shares how the best brands are evolving from marketers into full-scale media companies."}