{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fraising-cannabis-capital.simplecast.com%2Fepisodes%2Fengager-brands-kieve-huffman-GxFSjmuE","width":444,"version":"1.0","type":"rich","title":"Engager Brands | Kieve  Huffman","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ad8e3264-8d13-4082-bb81-b3f7ca8c350d/c9693b1d-e94b-4154-844b-b153c626e20c/artworks.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e5be3c6f-7137-4854-b6ad-4099c41aa728\" height=\"200\" width=\"100%\" title=\"Engager Brands | Kieve  Huffman\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"The cannabis 2.0 way to brand building\n\n  In the early days of cannabis, most companies built their brands backward.    Most brands failed to gain traction because they were launched without a targeted market.   Kieve  Huffman is the CEO of Engager Brands has a lot of experience building brands, he joins Dan Humiston to share their secret to brand building success.    He explains why creating brands specifically designed for the underserved and over-indexed communities is the best way to build brand loyalty.    \n\nProduced by PodConx\n\nMJBulls - https://podconx.com/podcasts/raising-cannabis-capital\nDan Humiston - https://podconx.com/guests/dan-humiston\nEngager Brands - https://www.engagerbrands.com/\nKieve  Huffman - https://podconx.com/guests/kieve-huffman"}