{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fread-receipt.simplecast.com%2Fepisodes%2Fangela-vranich-little-spoon-0ZkGmP9e","width":444,"version":"1.0","type":"rich","title":"angela vranich & little spoon","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/71512091-04ca-4453-9225-bb5e4ac7a742/2a1dc364-1f0e-4fec-bf80-22aebdaace3b/frame-71.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"angela vranich is the co-founder and chief product officer of little spoon, the brand that started with fresh baby food and now feeds kids from infant formula to big kid snacks. she joins sean to trace how little spoon went from hand-making baby food in a tamale factory outside la to going direct-to-consumer after a whole foods launch stalled, selling over a million meals in year one. she gets into branding for the parent instead of the kid, operation gravity, where every employee talks to a customer once a year, and the record target launch that put little spoon in stores nationwide. plus why winning a parent's trust on first bites earns you every category after, and how aging up with customers kept direct-to-consumer working as ad costs climbed."}