{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fread-receipt.simplecast.com%2Fepisodes%2Fcayla-oconnell-davis-subset-6cJnvPzL","width":444,"version":"1.0","type":"rich","title":"doing the unscalable: how cayla o'connell davis built subset","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/71512091-04ca-4453-9225-bb5e4ac7a742/2a1dc364-1f0e-4fec-bf80-22aebdaace3b/frame-71.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/b5e151d5-4fd2-42e2-b85d-7bedfd5e19d9\" height=\"200\" width=\"100%\" title=\"doing the unscalable: how cayla o&apos;connell davis built subset\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"cayla o'connell davis is the co-founder and ceo of subset, the organic cotton underwear brand rethinking what goes into your most-worn layer. she joins sean to talk about bootstrapping in an expensive category, the high-rise brief that vogue put on the map, a first-of-its-kind program that takes back and recycles your old underwear, and the scrappy, unscalable tactics, from free undies on the street to galentine's day roses, that built the brand."}