{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fread-receipt.simplecast.com%2Fepisodes%2Fdarren-litt-pObxIXz1","width":444,"version":"1.0","type":"rich","title":"darren litt & hiya","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/71512091-04ca-4453-9225-bb5e4ac7a742/2a1dc364-1f0e-4fec-bf80-22aebdaace3b/frame-71.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"today on the show, we talk with darren litt, co-founder of hiya health, the essential super nutrients for kids. \n\ndarren is also co-founder of marketerhire, the leading talent marketplace in the D2C ecosystem. as an entrepreneur in the tech industry, darren has made a living by quite simply -- finding answers to tough problems. but in his personal life, he encountered a new problem that needed solving.\n\nthe idea for hiya came when darren and his co-founder made a realization during fatherhood. they noticed that the existing products the kids nutrition space were in need of a higher standard, and a break from the sugar-filled fixes flooding the market.\n\nand it was then, that hiya was created as a reimagined antidote to unhealthy vitamins. their first product is a junk-free boost that comes in an eco-friendly, sustainable bottle, and it's been making waves for those in the know. \n\ntoday, he joins us to chat about building a brand for better, the jump from tech to health and lessons learned along the way. as always, link in bio -- enjoy!"}