{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fread-receipt.simplecast.com%2Fepisodes%2Fjohn-scheer-herman-scheer-eYDh6bbi","width":444,"version":"1.0","type":"rich","title":"john scheer & herman-scheer","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/71512091-04ca-4453-9225-bb5e4ac7a742/2a1dc364-1f0e-4fec-bf80-22aebdaace3b/frame-71.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c06f1b36-85b0-480c-b575-a0585c7a52ef\" height=\"200\" width=\"100%\" title=\"john scheer &amp; herman-scheer\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"john scheer is the co-founder and chief creative officer of herman-scheer, a strategic branding agency focused on healthcare, self-care, and wellbeing since 2010. he joins sean to trace the 15-year arc from knocking on doors with a duct-taped wordpress site to a 21-person agency that doubled in a year. john gets into the breakthroughs that turned a scrappy shop into a real business: splitting roles with co-founder chapin herman, niching down into health and wellness, and bringing in a strategist, allison, to back the creative work with real data. it's an honest look at getting your process dialed, doing the work before you know how, and giving yourself room to breathe while the business keeps growing."}