{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fread-receipt.simplecast.com%2Fepisodes%2Fmelanie-kaplan-oppal-qsmHDdm8","width":444,"version":"1.0","type":"rich","title":"melanie kaplan & oPPal","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/71512091-04ca-4453-9225-bb5e4ac7a742/2a1dc364-1f0e-4fec-bf80-22aebdaace3b/frame-71.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e34d18f9-ad45-4be3-997c-5aab34063b84\" height=\"200\" width=\"100%\" title=\"melanie kaplan &amp; oPPal\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"melanie kaplan is the founder of oPPal, a platform that pairs new moms with moms who have been there, one to one. she joins sean to share how a former publicist turned her own postpartum story, and one instagram post, into a company she never planned to start. she gets into running a free beta she called \"love is blind for moms\" on squarespace, typeform and imessage, getting 300 survey responses in 48 hours, and launching with a practical baby shower instead of ads. plus why pr is a founder superpower, why oPPal is not an app, and why she is building the anti-ai business."}