{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fread-receipt.simplecast.com%2Fepisodes%2Fwill-nitze-iqbar-V5C9Wrkp","width":444,"version":"1.0","type":"rich","title":"will nitze & iqbar","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/71512091-04ca-4453-9225-bb5e4ac7a742/2a1dc364-1f0e-4fec-bf80-22aebdaace3b/frame-71.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1d01604a-3467-4a94-83ec-ce1b9b431ceb\" height=\"200\" width=\"100%\" title=\"will nitze &amp; iqbar\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"will nitze is the founder and ceo of iqbar, the brain and body nutrition brand behind plant protein bars, iqmix hydration and instant coffee, now sold in retailers like costco, target and whole foods. he joins sean to trace how iqbar went from buckets of fiber syrup in his kitchen and a half-salary deal with his old boss to a kickstarter he treated as proof, not funding. he gets into riding the keto wave on amazon, the cvs launch that went sideways, and running a 15-person \"hub and spoke\" company. plus his idea of \"trend surface area,\" why being on shelf is a free facebook ad, and why you should only take advice from people who did what you want to do in the last 24 months."}