{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fredthreadspod.simplecast.com%2Fepisodes%2Fwhat-is-social-media-for-J6MAPEdJ","width":444,"version":"1.0","type":"rich","title":"What is Social Media For?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/26656d32-ccfa-4b4a-ade5-ad7d4a95ba6b/fff7e073-9f56-46c6-b850-1ef0467d3cad/rtp-cover-art-final-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ac89d96b-3dec-49ad-af6f-63ce2c8a6257\" height=\"200\" width=\"100%\" title=\"What is Social Media For?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Social media is powerful—but it’s not yours. In this episode, Jaime explains why building your audience on “rented land” is risky and shows how to shift toward more durable, owned platforms that actually support your long-term growth."}