{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fretailistic.simplecast.com%2Fepisodes%2Fretail-media-context-and-opportunity-QaA6HhR4","width":444,"version":"1.0","type":"rich","title":"Retail Media: Context and Opportunity","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/f415b9ad-fc0a-4139-9551-aea602f13a96/a54ff5e1-70d4-4678-bf59-1ba187de98f0/retailistic-podcast-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/c4bea4e9-c951-4a29-838d-dbfa12a4f47b\" height=\"200\" width=\"100%\" title=\"Retail Media: Context and Opportunity\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Retail media networks are an exciting opportunity for advertisers to reach consumers at their zero moment of truth, when they are researching or about to make a purchase. The dynamics shaping the media ecosystem include audience fragmentation, ad avoidance technology, and the difficulty of maintaining a consistent brand message across multiple channels. Retail media networks offer on-site and off-site advertising opportunities, with retailers realizing significant margins from their media sales. The challenge lies in measuring the impact of in-store retail media and delivering personalized messaging to consumers. The future of retail media may involve personalized experiences through digital shelf labels or mobile devices."}