{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fripples.simplecast.com%2Fepisodes%2Fdeep-dive-posh-pet-parents-Dj0UQV2_","width":444,"version":"1.0","type":"rich","title":"Deep Dive: Posh Pet Parents","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/fd710833-ae46-4459-a913-5c70ce7134ac/42ede762-6d72-46bc-9b46-addf729d4635/companybrand-20callout-20-3.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1d11b926-e96b-4b78-b4a1-9b9d062fc5f0\" height=\"200\" width=\"100%\" title=\"Deep Dive: Posh Pet Parents\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Lance and Cecelia explore the emerging microculture of posh pet parents, discussing how pet ownership has evolved into a lifestyle choice that reflects personal identity. They delve into the cultural shifts driven by millennials, the significant spending on pets, and how this community influences market trends and innovations in pet care. The conversation highlights the emotional connection between pet parents and their pets, showcasing the lengths to which they go to ensure their furry companions are treated like family members."}