{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Froadstakenshow.com%2Fepisodes%2Fchemical-attraction-sara-paisner-051-3IebeV__","width":444,"version":"1.0","type":"rich","title":"Chemical Attraction: Sara Paisner on getting close to the customer and using what you know","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0ebb32fa-3f4d-421a-b40e-1af39c8453c6/fdfe36ce-7c12-496d-bd39-ac94ab8d85a9/rt-thennow-paisner.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/62c676bd-8858-43f3-9740-ae3eee819916\" height=\"200\" width=\"100%\" title=\"Chemical Attraction: Sara Paisner on getting close to the customer and using what you know\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"A chemist at heart, Sara Paisner decided early on that academic research wasn’t what she thought it would be and what she really wanted was to see her products in the hands of users. But with a PhD, no one thought she had a place in the business world. Find out how changing other people’s minds about who you can be is as important as changing your own mind about where opportunity lives. "}