{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Frotman-executive-summary.simplecast.com%2Fepisodes%2Fpower-of-language-_8u8rEBw","width":444,"version":"1.0","type":"rich","title":"The power of language: Make your writing more persuasive","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7177fa79-dd58-49b7-bdc8-6371171ca32b/2a31eaea-60f3-4c20-bf80-959f1f440fd2/maglio.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8f080dde-76e1-4a68-b7eb-914f87dcfc84\" height=\"200\" width=\"100%\" title=\"The power of language: Make your writing more persuasive\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Are we being manipulated by the words we hear — and the ones we use? In this episode, marketing and psychology professor Sam Maglio unpacks the hidden signals embedded in everyday language, from why abbreviations can make you seem insincere to how tense and voice subtly shape what we believe. Listen in and how small shifts in wording influence perception, persuasion and even behaviour — and how to keep your inner psycholinguist on alert."}