{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Frotman-executive-summary.simplecast.com%2Fepisodes%2Ftalk-human-to-me-qo22JEJx","width":444,"version":"1.0","type":"rich","title":"Talk human to me: Understanding the new ways we interact with brands ","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7177fa79-dd58-49b7-bdc8-6371171ca32b/ad570e8d-7501-40f7-b85f-ce6b34434837/executivesummary-logo.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2f25a581-4c59-48a5-a2bb-caff76fd499c\" height=\"200\" width=\"100%\" title=\"Talk human to me: Understanding the new ways we interact with brands \" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"From social media to AI to celebrity endorsements — brands interact with us on a more personal level than ever. But how does that change our relationship with the products we buy and the companies that serve us? In the latest episode of the Rotman Executive Summary, professor Pankaj Aggarwal explores how the way we anthropomorphize brands is changing, and why that matters."}