{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Frotman-visiting-experts.simplecast.com%2Fepisodes%2Fben-mezrich-breaking-twitter-iuKqprpD","width":444,"version":"1.0","type":"rich","title":"What not to do when you buy a company: Lessons from Twitter","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7177fa79-dd58-49b7-bdc8-6371171ca32b/a9d28064-d8ab-4476-bd0d-5325dce779c4/visiting-experts-podcast-logo-final.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/298787c3-acb7-44e0-8a65-1fdeac754ee1\" height=\"200\" width=\"100%\" title=\"What not to do when you buy a company: Lessons from Twitter\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What can we learn from Elon Musk, his takeover of Twitter and its downward spiral? Author Ben Mezrich joined host Brett Hendrie to talk about the new book Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History; exploring what businesses - and CEOs - can take away from the ordeal to avoid the same fate. It's a must-listen for anyone looking to better understand how the whims of a single individual can derail even the most powerful of organizations. "}