{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsaas-open-mic-by-chartmogul.simplecast.com%2Fepisodes%2F459ccc42-cIiVQB9c","width":444,"version":"1.0","type":"rich","title":"How Ulysses pulled off a controversial pivot to subscription","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0881db/0881db8c-59a1-4357-8d66-7ab8cad81745/ee6f94b7-4332-481c-8309-e3a19860b0c5/1524147406-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ee6f94b7-4332-481c-8309-e3a19860b0c5\" height=\"200\" width=\"100%\" title=\"How Ulysses pulled off a controversial pivot to subscription\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"When Max Seelemann and his team at Ulyssess announced their pivot to a subscription model in August 2017, they knew it would cause some controversy among users and the wider tech industry. In fact, Max wanted to create a wave in the industry and the operation was poised to make the most of any resulting publicity."}