{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsaas-open-mic-by-chartmogul.simplecast.com%2Fepisodes%2Fb2b-saas-revenue-attribution-f24XB6LH","width":444,"version":"1.0","type":"rich","title":"B2B SaaS Revenue Attribution with Lars Grønnegaard of Dreamdata","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/a722c892-51d2-47fc-89b0-94e28d93f0b4/c85cefb2-f95c-45c7-b93f-b71666dd092a/guest-image-dreamdata.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/252d6043-2951-4770-8a38-8fc9e708388c\" height=\"200\" width=\"100%\" title=\"B2B SaaS Revenue Attribution with Lars Grønnegaard of Dreamdata\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"\nBlog posts, case studies, ads, and conferences are fantastic ways of attracting leads and generating revenue. But, how do you know which of your top-of-the-funnel activities led to that revenue? With a complex sales cycle, that´s not an easy task. \n\nIf this challenge sounds familiar to you, listen to this episode of SaaS Open Mic. My guest today is Lars Grønnegaard, the co-founder and CEO of Dreamdata. "}