{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsales-secrets.simplecast.com%2Fepisodes%2Fbuild-trust-fast-with-high-level-buyers-1395-7OzXhbi2","width":444,"version":"1.0","type":"rich","title":"The Skill of Making Complex Products Easy to Buy | #1395","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ca8546be-f3e6-41b9-a048-440aa6660d59/5e69c69f-4094-47e5-80d0-6e57a525ecae/2-sales-secrets-podcast-cover-art-no-lambo-12-8-23.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/561e9900-48dd-4ea4-8441-0ffcc0c14f89\" height=\"200\" width=\"100%\" title=\"The Skill of Making Complex Products Easy to Buy | #1395\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Brandon explains why complex products do not need more explanation. They need better simplification. He covers how top sellers reduce confusion, help buyers make internal decisions, lower perceived risk, and create a clear next step so complex deals move faster."}