{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsales-secrets.simplecast.com%2Fepisodes%2Fmost-sales-messaging-is-forgettable-1399-TFyhbyA4","width":444,"version":"1.0","type":"rich","title":"Most Sales Messaging Is Forgettable | #1399","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ca8546be-f3e6-41b9-a048-440aa6660d59/5e69c69f-4094-47e5-80d0-6e57a525ecae/2-sales-secrets-podcast-cover-art-no-lambo-12-8-23.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/36efddc8-f673-4f05-82db-2cd4c7332638\" height=\"200\" width=\"100%\" title=\"Most Sales Messaging Is Forgettable | #1399\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Why does most sales messaging get ignored? The core issue is not effort. It is forgettable, generic thinking. He explains how top reps make messaging sharper by focusing on buyer relevance, timing, specificity, insight, and signal-driven outreach."}