{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsales-secrets.simplecast.com%2Fepisodes%2Frenewals-are-won-in-month-one-1343-rocDyVlO","width":444,"version":"1.0","type":"rich","title":"Renewals Are Won in Month One | #1343","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ca8546be-f3e6-41b9-a048-440aa6660d59/5e69c69f-4094-47e5-80d0-6e57a525ecae/2-sales-secrets-podcast-cover-art-no-lambo-12-8-23.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/32c55731-777d-4721-bcae-26960f18f25f\" height=\"200\" width=\"100%\" title=\"Renewals Are Won in Month One | #1343\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Renewals aren’t won at renewal time — they’re won in onboarding. In this episode, Brandon explains why churn is created early, how to build momentum in the first 30 days, and how to make renewal an obvious decision long before the contract is up."}