{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsales-secrets.simplecast.com%2Fepisodes%2Fthe-most-powerful-word-in-sales-because-1356-89lEinT_","width":444,"version":"1.0","type":"rich","title":"The Most Powerful Word in Sales: “Because” | #1356","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ca8546be-f3e6-41b9-a048-440aa6660d59/5e69c69f-4094-47e5-80d0-6e57a525ecae/2-sales-secrets-podcast-cover-art-no-lambo-12-8-23.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/42c37366-58ca-43d4-bce9-f3e6251c342e\" height=\"200\" width=\"100%\" title=\"The Most Powerful Word in Sales: “Because” | #1356\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In sales, people don’t respond to requests — they respond to reasons. In this episode, Brandon explains why the word “because” dramatically increases compliance and how to use it to make your asks feel justified, logical, and buyer-focused."}