{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsalsify.simplecast.com%2Fepisodes%2Fbrand-andrea-leigh-strategy-insights-ideoclick-Fov_Mwkv","width":444,"version":"1.0","type":"rich","title":"What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy & Insights at Ideoclick","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/89603709-4e77-4006-97ab-97607a00fa68/85649ba3-844f-437a-93b5-cf1e17c38c48/final-platform-tile-blue.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7735c85f-33da-4863-94ea-60dabfe6823f\" height=\"200\" width=\"100%\" title=\"What It Means to Be a Brand Today, with Andrea Leigh, VP of Strategy &amp; Insights at Ideoclick\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"With the onslaught of niche brands, the movement from mass market to the market of masses, and the impact of digital on omnichannel commerce, what it means to be a brand today is rapidly changing. Andrea Leigh, VP of Strategy at Ideoclick, joined Peter and Rob to discuss how brand leaders need to re-examine how brands are built and grown for the digital-first omnichannel shelf."}