{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsalsify.simplecast.com%2Fepisodes%2Fthe-new-model-for-driving-growth-6KjK4gJM","width":444,"version":"1.0","type":"rich","title":"The New Model for Driving Growth","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/89603709-4e77-4006-97ab-97607a00fa68/85649ba3-844f-437a-93b5-cf1e17c38c48/final-platform-tile-blue.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/87707f5b-0557-499a-866b-056a8cce40a0\" height=\"200\" width=\"100%\" title=\"The New Model for Driving Growth\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Turns out that the leading brands in each CPG category have generated only 25 percent of value growth in the US while small and medium-sized brands captured 45 percent of growth. McKinsey put out a report on what the new model for growth is, and the lessons can apply to any category.  Peter and Rob dig in. "}