{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsawbones.simplecast.com%2Fepisodes%2Fdirect-to-consumer-advertising-yXQFt3Lt","width":444,"version":"1.0","type":"rich","title":"Direct-to-Consumer Advertising","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ee8ef2f9-5bb2-4a0a-bad7-44fd3b17d53c/3c7d6aae-f46d-4881-9705-a7213fb0a05d/sawbonesalbumartrevisionsfinalresize872025.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e8e0076d-f058-4fb5-a897-be9b0edbe318\" height=\"200\" width=\"100%\" title=\"Direct-to-Consumer Advertising\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"For MaxFunDrive 2021, Sawbones is talking about gross medicine of a different sort. In the United States (and New Zealand) we see a lot of those commercials for prescription medicines with jaunty names and a full minute disclaimer at the end. How they came to be the norm here is a complicated history of bad medicine and the shifting of credence among doctors, patients, and pharmaceutical companies.\n\nConsider becoming a supporter of our show: www.maximumfun.org/join/"}