{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fscale-or-die.simplecast.com%2Fepisodes%2Fcolin-nederkoorn-customer-io-GhqQqtIl","width":444,"version":"1.0","type":"rich","title":"#11: Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e1482037-cfd5-4fef-b531-019f4a538ff4/48929fc1-e77f-425d-80bf-dd477c3fe36d/1548350803-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e907a994-a597-4f50-8052-e8b2b68f19ff\" height=\"200\" width=\"100%\" title=\"#11: Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Customer.io is a SaaS product that allows companies to create, manage, and send all of their messages between their apps & their customers. The software solves a common headache by providing a no-code-required solution for product teams — one in which you can pipe in events from platforms like Segment and then drag and drop automated email messages. \n\nSince their launch in 2012, Customer.io has grown rapidly — to 41 employees and more than 1200+ customers ranging from SaaS to lot and beyond! \n\nIn our conversation with Colin Nederkoorn, the CEO & co-founder of Customer.io, we’ll cover the origin story and how he powered early growth through directly talking to customers. Then, we’ll dive into why word of mouth has been such a powerful growth method for their brand. Finally, our conversation dives into how Colin is approaching the development of paid & partner marketing, fundraising, brand, and remote culture. \n"}