{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fscale-or-die.simplecast.com%2Fepisodes%2Ffounder-fridays-confessions-of-a-0ea328ed","width":444,"version":"1.0","type":"rich","title":"Founder Fridays: Confessions of a recovering MRR-obsessed startup","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e14820/e1482037-cfd5-4fef-b531-019f4a538ff4/4fcf4f63-d5c9-432d-8248-c295a7ecdcd1/1549645310-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/4fcf4f63-d5c9-432d-8248-c295a7ecdcd1\" height=\"200\" width=\"100%\" title=\"Founder Fridays: Confessions of a recovering MRR-obsessed startup\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"As a software startup, you can be focused on a lot of things: customers, revenue, churn, or even competitors. The focus you decide on helps dictate both the culture and direction of your business. At Proof, we recently made a paradigm shift — going from an MRR-obsessed mindset to a customer-focused one. Dave chimes in on his rationale for this change, and the initiatives he’s taking to build this focus into all parts of our business."}