{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fscale-or-die.simplecast.com%2Fepisodes%2Ffounder-fridays-why-core-values-are-your-233ad039","width":444,"version":"1.0","type":"rich","title":"Founder Fridays: Why core values are your secret weapon","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e14820/e1482037-cfd5-4fef-b531-019f4a538ff4/d580cdf5-c549-4225-a282-eace8999922b/1549054028-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d580cdf5-c549-4225-a282-eace8999922b\" height=\"200\" width=\"100%\" title=\"Founder Fridays: Why core values are your secret weapon\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On Founder Fridays, Dave weighs in with what's going through his mind as he grows Proof. This week we'll cover core values in-depth. Dave talks about why core values are important (even at an early stage), how Proof settled on our 7 values, and why you shouldn't copy the values of other companies."}