{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fscale-or-die.simplecast.com%2Fepisodes%2Fwhy-we-changed-our-core-values-AMPngJkR","width":444,"version":"1.0","type":"rich","title":"Founder Fridays: Why we changed our core values and mission this year","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e1482037-cfd5-4fef-b531-019f4a538ff4/48929fc1-e77f-425d-80bf-dd477c3fe36d/1548350803-artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/944e29be-4654-4a15-b456-0805da6154fd\" height=\"200\" width=\"100%\" title=\"Founder Fridays: Why we changed our core values and mission this year\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On the podcast, I've talked a lot about how core values are incredibly important when you're building a business. It's what separates you from competitors, and what attracts people to your mission. Until recently, we had 7 core values and a mission statement I thought were perfect. But as our team grew, I realized we'd made a mistake. \n\nWe simply had too many values — and our mission statement was, well, boring. I needed to make a change to more align with our current team and the direction our business is heading. In this episode, I'll explain how my cofounders and I approached changing our values and mission statement, why we did it, and what you can take away for your own company."}