{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsecuritytools.simplecast.com%2Fepisodes%2F07901326-07901326","width":444,"version":"1.0","type":"rich","title":"The Election is Over…Back to Work?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5128d4/5128d4b9-97a3-46af-af2a-d5ffe821f6e2/6a1fe357-330c-4693-88f9-74ecc238ea1e/1491252150artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/6a1fe357-330c-4693-88f9-74ecc238ea1e\" height=\"200\" width=\"100%\" title=\"The Election is Over…Back to Work?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On election day, I stumbled upon an article that described presidential candidates’ newfound ability to influence voters with big data. Not health, financial or sensitive data, but data from loyalty cards, gym memberships etc. Rather than a financial exchange as the end goal, the purpose of using big data to influence end users would be for a vote on November 4th. "}