{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fself-publishing-insiders.simplecast.com%2Fepisodes%2F286-U2Bvulgm","width":444,"version":"1.0","type":"rich","title":"Substack for Indie Authors","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/61ebedb2-89bd-4227-adb9-ad740c11adca/5b05724c-ac1c-44a3-bd3e-c6e7ccfe307f/spiwithd2d.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0478afff-8000-4624-8463-446dc14ef29b\" height=\"200\" width=\"100%\" title=\"Substack for Indie Authors\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Sinem Günel gives you the Substack playbook — from setting up your publication to landing your first subscribers and building a readership that follows you from book to book."}