{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fself-publishing-insiders.simplecast.com%2Fepisodes%2F291-jmWC3ofw","width":444,"version":"1.0","type":"rich","title":"Serialization Before Publication: Building an Author-Reader Journey","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/61ebedb2-89bd-4227-adb9-ad740c11adca/5b05724c-ac1c-44a3-bd3e-c6e7ccfe307f/spiwithd2d.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/16f8d067-9f28-4130-aef6-3f96f4edb6ee\" height=\"200\" width=\"100%\" title=\"Serialization Before Publication: Building an Author-Reader Journey\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"This episode explores pre-publication serialization with novelist Matty Dalrymple, who's serialized her twelfth and latest novel to subscribers."}