{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fseniority-authority.simplecast.com%2Fepisodes%2Fthornhill-gDPxMzTg","width":444,"version":"1.0","type":"rich","title":"How Boomers are Changing Retirement with Matt Thornhill, author of Boomer Consumer","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/30036f96-c04c-4e60-8199-d6241d08c455/55eb16c2-5300-4c75-8e3b-eb347f3e4747/avatar-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/75cb74be-a527-4c82-926d-08acc7f949fb\" height=\"200\" width=\"100%\" title=\"How Boomers are Changing Retirement with Matt Thornhill, author of Boomer Consumer\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Our guest, Matt Thornhill, author of Boomer Consumer: Ten New Rules for Marketing to America s Largest, Wealthiest and Most Influential Group, has spent his career studying the consumer behaviors of the Baby Boomer generation. From his early days a Madison Avenue advertising executive, to the last two decades as a founder of The Boomer Project think tank, Matt is an expert on what makes this generation tick, as well as how and why they will continue to transform growing older in America."}