{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fsequence-over-strategy.simplecast.com%2Fepisodes%2Faligning-marketing-and-growth-Sg4vZyYa","width":444,"version":"1.0","type":"rich","title":"Aligning Marketing and Growth","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e8e09911-59b1-40e4-97e6-f12a84d07406/db32ada0-41d9-4b2d-b970-7af27420ace6/sosp010-titlecard.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/cb378671-05d9-4143-b3dc-3ff37c127086\" height=\"200\" width=\"100%\" title=\"Aligning Marketing and Growth\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Michelle explains the difference between relationship marketing (deep, authentic connections) and traffic marketing (mass outreach) and stresses the importance of aligning marketing strategies with your business model."}